Case Study

Lower Drayton Farm

For once we gave in and agreed to a bigger logo!

About

Lower Drayton Farm has traditionally been a family run working farm with an arable and beef farming tradition, but always with a sense of fun. The outdoor play area and farm animal petting area were in dire need of an update. With forward-thinking determination, farmers Ray and Richard and their family set about ambitious plans to go the whole hog! Plans were drawn up for a massive indoor play area, café and shop, and huge outdoor play zones to create the biggest and best play farm in the area ­– the “gateway to adventure”!

The family knew they needed to market their venture effectively and gathered a creative team. Revive were recommended to develop all things ‘brand’.

Scope

  • Logo
  • Brand Identity
  • Signage
  • Website Design
  • Digital & Printed Marketing Assets

Challenge

Develop a brand to match the farm’s big and bold aspirations and appeal to fun-loving families.

Outcome

A big bold and colourful logo and brand identity, web design, signage, digital and print based marketing materials that strongly appeal towards the target audience of parents with children looking for an experience that goes the extra mile – and tires the kids out!

Developing the brand identity

We developed concepts and designs through stylescapes* that clearly show how the brand fits together with owners bold aspirations and appeals directly to the target audience.

*A stylescape is a curation of images, textures, typography and colours that communicate a certain look and feel and may include initial logo, signage and collateral to easily make the decision to progress the brand.

The Logo

We developed the “Play@” logo along side the “Lower Drayton Farm” (LDF) and “Stay@ Lower Drayton Farm” logos. Developing the logos together brought about a cohesive approach. The LDF logo needed to be strong and a standalone representative of the farm as a ‘Working Farm’. The ‘Play@’ and ‘Stay@’ parts of the business required separate logos that could also fit around and complement the LDF logo. The concept behind Play was bold and brash and instantly recognisable from a distance as they are located between a main road and a motorway.

We have been working with Damian now for several years, since we appointed him to work alongside our marketing team to develop the brand identity for our exciting new PLAY@ farm attraction. Damian came up with a vibrant, playful brand which we feel perfectly reflects the experience families will have during their visit to PLAY@ Lower Drayton Farm.

Richard Bower – PLAY@ Lower Drayton Farm

The brand identity was developed to appeal to be distinctive when advertised against anything else and also be easily “seen from the motorway!”.

The supporting collateral he designed and the well set out brand guidelines have enabled us to retain strong brand identity throughout the process of launching and establishing what is now a bustling, award-winning attraction – he has designed everything from leaflets and adverts to the unique wrap design for our combine harvester!

Richard Bower – PLAY@ Lower Drayton Farm

The Colour Pallete

Thriving brands are successful in connecting with ideal clients and maintaining a prominent position in the minds of their target audience.

If you think we’re a good fit for developing a thriving brand for you, let’s talk.

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